2 Part Holiday How-To: Markets, Events, and Pop-Ups for Food/Beverage Vendors
You’ve got a great product, now let’s make sure it sells out this holiday season. This specialized, 2-part training gives food and drink vendors the exact strategies to turn high-pressure, short-term holiday markets into profitable, repeatable wins. From showcasing the right products to navigating the necessary paperwork, you’ll learn how to run a booth that’s eye-catching, compliant, and set up for max sales without the stress. Whether you’re a seasoned vendor looking to tighten your operations or a first-timer who wants to avoid rookie mistakes, this two-part workshop will help you show up prepared, confident, and profitable. 9/23/25 - Part 1: Holiday Market Profit Playbook for Food Vendors: Product, Planning & Promotion 3:00 - 5:00pm 9/25/25 - Part 2: Holiday Market Mastery for Food Vendors: Operations, Logistics & Legal Essentials 3:00 - 5:00pm Main Takeaways: Sell What People Actually Want – Identify top-selling holiday food trends, package for gifting, and adapt your products to seasonal buying behavior. Set Up Like a Pro – Learn booth layouts, display hacks, and logistical prep that make your space efficient, welcoming, and easy to run. Price for Profit – Use proven market pricing strategies, bundling, and on-the-spot decision-making to boost sales and protect your margins. Stay Compliant & Safe – Understand cottage food laws, permits, labeling, and safety protocols so you can focus on selling without legal headaches. Turn One-Time Buyers into Lifelong Customers – Collect leads, collaborate with other vendors, and create post-market opportunities for growth momentum.
Date and Time
Tuesday Sep 23, 2025
3:00 PM - 5:00 PM PDT
Tuesday and Thursday, September 23rd & 25th, 2025 3:00pm - 5:00pm
Location
Online Via Zoom
Fees/Admission
No Cost
Contact Information
MCSC Women’s Business Center
(805) 595-1357
Monterey County WBC
(831) 275-3375
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