Wake Up Paso is your chance to hear educational and informative presentations relative to our business community. We are excited to hear from the following speakers during our October program:
 
Joel Peterson, Executive Director of Paso Robles Wine Country Alliance
Paso Robles is recognized and respected as one of the great wine regions of the world. Hear how the Paso Robles Wine Country Alliance is dedicated to the promotion and protection of Paso Robles Wine Country while collaborating with the community, members and partners for the success of the entire community.
 
Lani Colhouer, Founder of Simply Clear Marketing
Traditional marketing is becoming less and less effective by the minute. There has to be a better way! Content marketing is an approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain prospects and customers. Lani will help us answer "How Important is Content Marketing to Your Business?"

Melissa James, Executive Director of the Hourglass Project
The Hourglass Project is an economic impact organization working to create a resilient, inclusive and prosperous Central Coast region, through big thinking, bold action and regional collaboration. Melissa will share about the work that has taken place and what big issues the organization will tackle to help the Central Coast region rise together.
 
Non-Profit Spotlight: YMCA
Our non-profit spotlight will be the YMCA.  Their mission is to develop the total person, spirit, mind, and body through values-based programs that build strong kids, families and communities. Hear more about the history of the Y and the programs they provide in our county.
 
Join us for a hot breakfast, networking, and expert speakers at Wake Up Paso!