As a business owner or manager, you’re constantly faced with competing priorities and limited resources. With so many strategic directions available, how do you confidently choose the right path forward?

In this hands-on workshop, you’ll learn a practical framework for prioritizing business decisions that align with your company’s goals, resources, and long-term vision. Whether you’re weighing product development ideas, marketing strategies, or operational improvements, this session will help you cut through the noise and focus on what really matters.

The session will be led by Mitch Emerson, co-founder of CompeteIQ.io—a Competitive Intelligence platform serving enterprise clients. Mitch brings decades of experience in corporate strategy, technical marketing, and software development from his time at Cisco Systems and Juniper Networks. He now serves as an IT Manager for San Luis Obispo County and has advised dozens of local startups and small businesses through the Cal Poly CIE and SBDC since 2020.