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Paso Robles Main Street Association


Trade & Business AssociationsNonProfit Organization

About Us

Mission Statement

The Paso Robles Main Street Program will actively create and implement a comprehensive program that will effectively restore, promote and enhance the economic vitality and unique historical value of our downtown, while maintaining our friendly, community atmosphere.

Vision Statement

(1) Recognized as a national leader in Main Street Associations
(2) Sustain effective partnership with the city and local business owners to successfully compete with emerging competitors and assure economic vitality.
(3) Attract and maintain a diverse business mix to ensure the quality of products, services and entertainment experiences to the end consumer.


Paso Robles Christmas Light Parade
  • Paso Robles Christmas Light Parade, Saturday, December 2, 2023, 7 pm, Downtown Paso Robles with the theme of ''All is Bright''.
  • Saturday Dec 2, 2023
Vine Street Christmas Victorian Showcase
  • Enjoy the sites and sounds of Christmas on Vine Street where nearly every home is decorated and has entertainment on Saturday, December 9, 2023, from 6 to 9 pm.
  • Saturday Dec 9, 2023
Victorian Teddy Bear Tea
  • Children's Victorian Teddy Bear Tea, Saturday, December 16, 2023, from 2 to 4 pm at the Park Ballroom, Paso Robles, CA.
  • Saturday Dec 16, 2023

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